Check out the New-Look 7-Eleven x Carlsberg Crossover Themed Store in Discovery BayCarlsberg.jpg

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Play a brand-new interactive game to win exclusive prizes and get limited-edition freebies when you buy selected Carlsberg beer products!


HONG KONG SAR – Media OutReach – 21 April 2021 – More surprises are coming your way at 7-Eleven! 7-Eleven launched the first-of-its-kind 7-Eleven x Carlsberg crossover themed store in Hong Kong in March last year. This unique store concept is decked out with Carlsberg brand imagery throughout and features a Carlsberg Wall – a breathtaking display of the brand’s iconic products and the perfect backdrop for Instaworthy selfies! Since its launch, customers have been able to be the first in town to experience a number of Carlsberg beer varieties and enjoy exclusive giveaways. And now, in 2021, more exciting promotions are on the cards with the debut of a brand-new interactive game in store where successful players can win awesome Carlsberg merchandise. During the promotion, you can also get your hands on limited-time only freebies when you buy selected Carlsberg products. So, make a trip to Discovery Bay and take part in the fun and games at the 7-Eleven x Carlsberg crossover themed store!

Challenge yourself in a new interactive game and win exclusive prizes

Carlsberg Smooth Draught is longer matured and brewed using an innovative brewing method so the foam is smoother than a regular Pilsner, giving the beer its signature smoothness and easy finish. From now until 27 April, customers can play the “How Smooth Can You Be?” game on a giant TV screen in store*. Use your smartphone to direct the ice bucket on the screen to catch the cans of Carlsberg Smooth Draught – the more you catch, the higher your score. And if you get enough points, you stand to win the following prizes.

*Participants must be aged 18 or above.

If you score 3600 points or more, you win:

A Draught Dispenser

44cm (H) x 21cm (D) x 12cm (W)

This draught dispenser uses micro bubble technology to create a creamy head on your beer so you can pull the perfect smooth-tasting pint at home. There are 4 units (1 unit per week) to be won in total. While stocks last.

If you score 1800 points or more, you win:

A Sports Bag

39cm (H) x 34cm (W)

Lightweight and easy to carry and store, this sports bag is ideal for days out and trips to the gym. There are 800 bags (200 bags per week) to be won in total. While stocks last.

How to play:

1. Connect your smartphone: Touch the TV screen to activate then click the start button. Scan the QR code on the TV screen with your smartphone. Enter your personal details (name and phone number) using your smartphone to register for prize redemption. Then tap “Confirm”.

2. Play the game: The game’s instructions and terms and conditions will be displayed on your smartphone. Please read carefully then tap “Start” to begin. The game screen will then automatically appear on both your smartphone and the TV. Use your phone to direct the ice bucket on the TV screen to catch the cans of Carlsberg Smooth Draught and rack up those points.

3. Game results and prizes: Each game has a time limit of 15 seconds. When the time’s up, the TV screen will automatically display your score and whether you managed to win yourself a prize.

  • Players who win a Draught Dispenser will be contacted by a representative within 14 working days to arrange prize collection via the phone number given during registration.
  • If you win a Carlsberg Sports Bag, just take your phone to the cashier for confirmation and redeem your prize in store.

Prizes are limited in quantity and while stocks last.

Get your hands on exclusive Carlsberg freebies when you buy selected Carlsberg products!

On top of the interactive game and the Carlsberg Wall, there’s more fun to be had with the following limited-time promotions that are exclusively available at the 7-Eleven x Carlsberg crossover themed store. So, head on down to Discovery Bay today!

– From 14 April to 27 April 2021, spend $60 or more on any Carlsberg products to get a free limited-edition Carlsberg Glass Gift Set. While stocks last.

Store address: Shop G67, G/F., Block C, DB Plaza (Block C), Discovery Bay

Prices may change without prior notice. The product price at the store shall prevail. Some items are only available at selected stores. The quantity of goods is limited and while stocks last.