Chef Nic Family x Hungry Sausages, Grand Hyatt Hong Kong Join Hands to Launch NFT-themed Pop-up To ‘CLASH!’ the Boundaries Between Digital and Physical with Immersive Experience

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Embark on a Journey to Explore ‘Food is Art in the Multiverse’ from 7th May to 26th June with cross over recipes, NFT DIY Workshops and #trymysecretrecipe Campaign

@hungrysausages @chefnicookies @Grandhyatthongkong

#hungrysausagenft #hungrysausagesnft #CNFxHS #chefnicfamilyXhungrysausages #grandhyatthongkong #trymysecretrecipe

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HONG KONG, May 5, 2022 /PRNewswire/ — With the vision of ‘building the largest web3.0 food and experience community in Asia‘, local creative studio Hungry Sausages Lab (HSL) is missioned to work with brands and opinion leaders who share similar thoughts to provide combined virtual & physical experiences and create more value for the community. Followed by the collaboration of special edition NFTs, HSL and the celebrity food & lifestyle brand – Chef Nic Family (CNF) join forces with Grand Hyatt Hong Kong in launching a digital x physical pop-up event. Before the launch of the brick-and-mortar NFT club "Not For Teeth" in September 2022, its first-ever pop-up from 7th May to 26th June will allow Hungry Sausages NFT passport holders and all to explore a novel multiverse experience where food-is-art and art-is-food.

CLASH!‘, A Journey to explore "How Far Imagination Can Go In The Multiverse"

With the mantra of ‘When Food & Art, Virtual & Physical Collide and New Forms Emerge’, the campaign titled CLASH! partners with Grand Hyatt Hong Kong to present a journey encouraging visitors to explore space in the multiverse, discover the far reaches of visual experience, engagement, interaction and imagination – a place where boundaries blur between the virtual and physical world.

The journey with hidden QR codes is divided into five zones, each filled with LED screens on pillars, mirrored pillars and walls, and sculptures featuring selected Chef Nic Family x Hungry Sausages special edition NFT artworks. A selfie photo stage is sure to excite visitors with old TVs, infinity mirrors area and LED screens with NFT artworks mixing old and new elements.

Guests will be invited to navigate the journey using a space boarding pass to "Hungry Sausages Galaxy" and QR codes to find their ‘Character’ and unlock their ‘Imagination’.  As takeaway reward, visitors may win cash coupons valued at HK$1,000 if they guess the coupon redemption location correctly. (Only for the first 150 visitors)

Enjoy the secret recipe developed by CNF and Grand Hyatt Hong Kong’s Chefs

To further spice up the journey at "CLASH!", Chef Nic Family has crossover with Chefs from Grand Hyatt to create a unique dining experience for guests to enjoy, which include:

  • A glass of Lemon d’ Drop – Concentrated lemon and black sesame infusion topped up with Champagne and finished with Champagne espuma or Mediterranean tonic for non-alcoholic version
  • Home baked sausage roll with chef Nic Chef’s sauce (a secret sauce).


#trymysecretrecipe Campaign

To continue the digital x physical voyage, visitors are invited to post their own secret recipe dish, blurred on social media as a contest. The ‘#trymysecretrecipe’ digital campaign then tag foodie friends and invite friends to guess the dish name and ingredients of the image. Once someone guess correctly, the answer will be revealed. The most creative posts will be selected for voting at the final round, and the winner’s secret recipe will be converted into an NFT and available in the metaverse for sale. The profit will be donated to charity organizations.


Create individual NFT

As NFTs become so hot, on top of appreciating and owning some, it’s time to create an individual one. During the pop up, guests can also join the NFT DIY Workshop to create their own pixelated artworks via an iPad. The artwork could then be minted and converted into an NFT after paying the gas fee, stored in personal crypto wallet as own collection or a gift to friend.  


Complimentary visits for all Hungry Sausages NFT/Passport holders

At Hungry Sausages Lab, NFT is more than PFP, virtual asset, digital tool and investment, it is a digital identity certification.  As a passport holder of Hungry Sausages NFT collection, one will be entitled to profit sharing, exclusive gift redemption, decision marking, participating special events and etc.  

With the first-ever digital x physical pop up, Hungry Sausages passport holders will receive an invitation to Hungry Sausages Party Night, free entrance to the event and participation to NFT DIY workshop, a special discount for Grand Hyatt French GourMay Staycation Package and chances to win one-night stay at Grand Hyatt or F&B vouchers value at HK$1000.  All other keen NFT and food lovers are all welcome to visit with different packages by reservation too.


"CLASH!" by Chef Nic Family x Hungry Sausages

Date                       :   7th May to 26th June, 2022

Opening Hour        :   11:00 – 19:00 (45 minutes per session)

Venue                    :    Champagne Bar, Lobby Level, Grand Hyatt Hong Kong,

                                   1 Harbour Road, Wan Chai

Admission             :    $350 / person with one signature cocktail and themed snacks

                                   Additional $300 for the NFT DIY Workshop

                                   Specific Grand Hyatt Staycation Packages can enjoy:  

  • Two complimentary admission tickets with dining experience (valued at HK$700)

Click here for more details


Hungry Sausages NFT/Passport Holders

  • One complimentary access for NFT/Passport holder plus one visitor to the pop-up (dining experience not included)
  • Enjoy dining experience at special price HK$220 / person
  • One time complimentary participation session of NFT DIY Workshop


Remark:  Tickets available at the door

                Capacity is limited and subject to availability

                First come first serve


About "Chef Nic Family"

Founded by celebrity Nicholas Tse in 2020, Chef Nic Family, a spin-off of Chef Nic, is a food and lifestyle brand which shares the same vision to spread positivity and believes "We create experiences, not food". The animated Chef Nic Family have captured the heart of youngsters, with members including GUIDIAO, NOODLE, MISO, DASHI, KEZAI and MUSTARD, each with a different personality and culinary skill.

Since the establishment, "Chef Nic Family" has launched a series of products and produced encouraging content in the form of Webtoon, short video, comic-style cookbook, across multiple social media platforms including Weibo, WeChat, TikTok etc.


About "Hungry Sausages Lab"

Founded in 2022, creative studio Hungry Sausages Lab (HSL) has organized an array of cross-disciplinary exhibitions and launched a variety of trendy products for international IPs and artists. A series of humorous "Sausages" is created by incorporating different artistic and cartoonish aesthetic via graphic, 3D and animation design, cheering us up in a down-to-earth and trendy style under the pandemic. HSL will continue to launch a variety of exhibitions and collectibles including limited edition painting, statues, clothing and lifestyle products.


About "Grand Hyatt Hong Kong"

Situated on the waterfront on Hong Kong Island, Grand Hyatt Hong Kong commands views of Victoria Harbour and the Tsim Sha Tsui skyline. Grand Hyatt Hong Kong is conveniently located in Wan Chai, a 10-minute walk from the MTR Station and a 5-minute drive from the Star Ferry for Tsim Sha Tsui. The hotel is home to 542 guestrooms and suites, as well as 11 world-class restaurants and bars that offer superlative and unique dining options. An extensive range of leisure facilities includes Plateau Spa, which provides residential rooms and suites and results-oriented treatments performed by skilled therapists; a 50-m outdoor heated pool; a 24-hour fitness studio; a 400-m jogging path; tennis courts; and a large children’s playground. A total of 22 multi-purpose event venues are available to cater to events and meetings of all sizes.



Instagram:               @hungrysausages

Twitter:                     @HungrySausages